Bookkeeper Kate Branding & Google Business Profile
We built a full brand identity for Kate Smith, a professional bookkeeper and accountant based in Kingston. From designing a custom logo to establishing her online visibility through Google Business Profile setup, the project focused on creating a visual presence that reflects trust, simplicity, and expertise. The result is a consistent, elegant identity that communicates Kate’s values and services across every customer touchpoint.
Client:
Kate Smith
Services:
Branding
Date:
2025
Location:
Kingston, ON
Designing a Personalized Brand Presence for Bookkeeper Kate
Kate Smith needed a cohesive brand image to support her growing business. Our task was to create a brand identity that would resonate with her clients and represent her services with clarity and professionalism. We began by designing a handwritten logo that adds a personal touch, combined with clean typography to ensure readability and versatility. From social media avatars to invoices and business cards, the branding was designed to scale and adapt seamlessly.
- Created a logo system featuring both monogram and full-name versions
- Designed digital and print-ready branding assets for various touchpoints
- Launched Google Business Profile to improve local discoverability
The branding process began with moodboards and sketches to explore aesthetic directions that matched Kate's personality and values. After several iterations, we landed on a clean, signature-style logo that highlights approachability and professionalism. We provided multiple layout versions to ensure flexibility across digital and print mediums.
In addition to design assets, we helped Kate establish her presence on Google by setting up her official Business Profile. This ensures her services appear in local search results and Google Maps, making it easier for clients in Kingston to find and contact her. The profile was verified, optimized with service details, and linked directly to her newly launched website.
Kate's brand identity now reflects the same reliability and clarity she brings to her clients. With this new visual foundation and improved online visibility, she's positioned for continued growth and stronger client trust.
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