Daft Brewing Website Design
We redesigned Daft Brewing’s entire web presence by merging their online store and restaurant sites into one fully responsive Shopify experience. The result is a smoother, faster website that strengthens the brand, improves usability, and simplifies customer journeys while boosting visibility for their second brand, Wandering Bar.
Client:
Daft Brewing
Services:
Website Design, SEO
Date:
2024
Location:
Kingston, ON
Crafting a Unified Digital Taproom for Daft Brewing
Daft Brewing needed more than just a site redesign. They needed a cohesive digital identity that brought their brewery and restaurant experience together. We delivered a Shopify site that doesn’t just serve beer, it serves clarity, speed, and impact.
- Combined two disconnected websites into one seamless platform
- Integrated both beer store and restaurant menus for a smoother UX
- Increased visibility and traffic to Wandering Bar, their second brand
Daft Brewing previously operated two separate websites. This often confused customers and created unnecessary friction. The restaurant and beer store lived on different domains, each with its own design and user flow. Our mission was to merge these experiences into one responsive, high-performance Shopify website. This simplified navigation, strengthened brand presence, and supported future growth.
We built a user-friendly system where customers can view the food menu, shop for beers, or explore upcoming events, all in one place. We also strategically placed links and visuals for Wandering Bar, resulting in a 3x boost in click-throughs to their secondary location. With SEO optimizations and mobile-first design, Daft Brewing now has a digital hub that matches the energy and uniqueness of their physical spaces.
Project Goals
Our goal was to streamline Daft Brewing’s digital ecosystem into one easy-to-use Shopify site that hosts both their store and restaurant content. We wanted to improve mobile responsiveness, speed up page loads, increase conversions, and eliminate confusion for visitors.
A key objective was also to drive more traffic to Wandering Bar, their second brand, which was previously hidden behind a separate domain.
Project Results
The redesigned website created a unified digital experience, making it easier for customers to browse menus, order products, and learn about Daft Brewing’s offerings. By merging content and simplifying navigation, we improved user experience and drove more sales. Highlighting Wandering Bar on the main site led to a 3x increase in clicks, while overall SEO performance and user engagement both saw measurable growth.
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