King’s Auto Sales Branding
We created a refined and distinctive brand identity for Kings Auto Sales, bringing their vision of luxury, trust, and professionalism to life through logo design and visual assets. The project involved developing a series of logo variations that would work across web, signage, and print, helping the business stand out in a competitive automotive market.
Client:
King's Auto Sales
Services:
Branding
Date:
2025
Location:
Waterloo, ON
Crowning a Bold New Identity for Kings Auto
Kings Auto Sales needed a brand that could compete visually in the crowded car dealership market while still representing trust, reliability, and premium quality. We explored a wide range of visual styles and crown-inspired motifs to create a set of logos that were both iconic and versatile.
- Designed a custom crown logo to reflect premium quality and leadership
- Delivered black-and-white logo variations for versatile applications
- Created a brand system suitable for signage, digital use, and merchandising
The project began with an extensive research and moodboarding phase, where we studied automotive branding trends, competitor positioning, and customer psychology. This foundation allowed us to develop a brand direction that communicated authority and approachability, key traits for a car dealership looking to expand its reputation.
After rounds of refinement and testing, we delivered a professional logo suite, including primary and alternate marks. From social media icons to print signage, the Kings Auto Sales branding now conveys confidence, consistency, and style across every customer touchpoint.
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