Daft Brewing previously operated through three separate websites—one for its brewery, another for its restaurant, and a third for its online store. This fragmented structure led to navigation issues, inconsistent branding, and SEO inefficiencies. Our goal was to integrate all platforms into a single, high-performance Shopify website, enhancing user experience, increasing online sales, and improving search rankings.
#ecommerce #UXdesign #SEOoptimization #conversionrate #branding #Shopify
Managing multiple websites created significant issues:
•Complicated Navigation – Customers had to switch between different platforms to access the menu, place orders, or check events.
•Inconsistent Branding – Each website had a different design, weakening brand identity.
•Low SEO Performance – The split content prevented Daft Brewing from ranking effectively in search results.
•Poor Mobile Experience – Slow load times and a fragmented structure led to high bounce rates.
•Inefficient Sales Process – The checkout system varied across platforms, leading to abandoned carts and missed sales.
We developed a custom Shopify website that streamlined navigation, optimized performance, and enhanced the overall brand experience.
1. Consolidating Three Websites into One Shopify Platform
2. Optimizing for Conversions and Sales Growth
3. SEO and Performance Enhancements
4. Strengthening Brand Identity and User Engagement
•35% Increase in Online Sales due to improved UX and optimized sales funnels.
•75% Improvement in SEO Rankings, increasing visibility and organic reach.
•Fully Responsive and Mobile-Friendly Design, reducing bounce rates and improving engagement.
•Stronger Brand Presence, reinforcing Daft Brewing’s identity across digital platforms.