From Three Websites to One Powerful Shopify Experience

Daft Brewing previously operated through three separate websites—one for its brewery, another for its restaurant, and a third for its online store. This fragmented structure led to navigation issues, inconsistent branding, and SEO inefficiencies. Our goal was to integrate all platforms into a single, high-performance Shopify website, enhancing user experience, increasing online sales, and improving search rankings.

Client:

Partners:

Shopify

#ecommerce #UXdesign #SEOoptimization #conversionrate #branding #Shopify

daft-menu-page
daft-beers-page
daft-gift-cards
daft-event-calendar

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daft-private-events

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daft-store

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Challenge

Managing multiple websites created significant issues:

Complicated Navigation – Customers had to switch between different platforms to access the menu, place orders, or check events.

Inconsistent Branding – Each website had a different design, weakening brand identity.

Low SEO Performance – The split content prevented Daft Brewing from ranking effectively in search results.

Poor Mobile Experience – Slow load times and a fragmented structure led to high bounce rates.

Inefficient Sales Process – The checkout system varied across platforms, leading to abandoned carts and missed sales.

Solution

We developed a custom Shopify website that streamlined navigation, optimized performance, and enhanced the overall brand experience.

 

1. Consolidating Three Websites into One Shopify Platform

  • Integrated all pages, content, and products into a single, easy-to-navigate website.
  • Created a centralized navigation system to ensure a seamless user journey.
  • Designed a mobile-first interface to enhance the experience across all devices.

 

2. Optimizing for Conversions and Sales Growth

  • Built a custom Shopify theme aligned with Daft Brewing’s brand identity.
  • Enhanced product pages with detailed descriptions, high-quality images, and structured layouts.
  • Implemented a streamlined checkout process, making it easier for customers to complete their purchases.

 

3. SEO and Performance Enhancements

  • Revamped SEO strategy, including optimized metadata, structured URLs, and keyword research.
  • 50% Faster Load Times through script optimization, image compression, and lazy loading.
  • 75% Increase in Organic Traffic, driven by improved search rankings and content restructuring.

 

4. Strengthening Brand Identity and User Engagement

  • Created a consistent visual identity, ensuring uniformity across all pages.
  • Improved content hierarchy to make essential information easily accessible.
  • Integrated customer testimonials and user-generated content to boost engagement.

Results

35% Increase in Online Sales due to improved UX and optimized sales funnels.

75% Improvement in SEO Rankings, increasing visibility and organic reach.

Fully Responsive and Mobile-Friendly Design, reducing bounce rates and improving engagement.

Stronger Brand Presence, reinforcing Daft Brewing’s identity across digital platforms.