Mediasoli

AI search optimization

GEO and AEO services that help ChatGPT, Gemini, Perplexity and Google AI Overviews find, understand and recommend your business.

AI search optimization is the work of making a business easy for AI assistants to find, understand and cite. Mediasoli, a studio in Waterloo, Ontario, offers generative engine optimization (GEO) and answer engine optimization (AEO) for businesses across Canada: structured data, llms.txt, answer-first content, citation building and monthly checks of how AI tools describe your business.

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A woman in a Waterloo, Ontario cafe asking her phone for a local recommendation, with a snowy street outside

Your next customer may ask an AI before they ask Google

People now ask ChatGPT for the best accountant nearby, ask Gemini which Shopify developer to hire and read Google's AI Overview before they click a single result. These tools pull from websites, reviews, directories and the wider web, then name a handful of businesses. If yours is not one of them, you never get the chance to compete.

We help you become one of the names that comes up. AI search optimization builds on solid SEO, but it adds work most sites skip: making your business facts machine-readable, writing pages that answer questions directly and building the mentions that give AI tools the confidence to recommend you.

What our GEO and AEO service includes

  • AI visibility audit: what ChatGPT, Gemini, Perplexity and AI Overviews say about you today
  • Schema markup for your organization, services, people and FAQs
  • llms.txt and AI crawler access set up correctly in robots.txt
  • Answer-first rewrites of your key service pages
  • FAQ and comparison content built from real customer questions
  • Consistent business details across Google, Bing, LinkedIn and directories
  • Monthly AI visibility tracking with a fixed set of test prompts

GEO and AEO in plain English

Generative engine optimization (GEO) is about being cited and recommended inside AI-generated answers from tools like ChatGPT, Gemini, Claude and Perplexity. Answer engine optimization (AEO) is about being the direct answer in featured snippets, voice assistants and Google's AI Overviews. Both rest on the same foundations: clear facts, structured data, trusted mentions and content that answers the question in the first sentence. Our SEO vs GEO vs AEO guide explains the differences in more detail.

Why Bing matters for ChatGPT

ChatGPT search leans heavily on Bing's index, so a business that is invisible in Bing is often invisible in ChatGPT too. We verify your site in Bing Webmaster Tools, submit your sitemap, set up IndexNow so new pages reach Bing within minutes and fix anything Bing flags.

We test it on our own site first

Mediasoli.com runs everything we offer: full schema for the business, services and people, an llms.txt file, open access for AI crawlers like OAI-SearchBot, ClaudeBot, PerplexityBot and Google-Extended, IndexNow and a 100 Lighthouse score in every category. When we recommend something to a client, we have already tried it ourselves.

Who it is for

AI search optimization makes the most sense when customers research before they buy: professional services, B2B companies, clinics, software, e-commerce brands and local businesses in competitive categories. It works for businesses anywhere in Canada, not only in Waterloo Region.

Recent work

Mediasoli built a beautiful and professional website for my bookkeeping business. Thanks to their smart SEO work, my site now ranks third on Google for local search.

Kate SmithOwner, Bookkeeper Kate

How it works

  1. BaselineWe ask the main AI tools the questions your customers ask and record whether, how and where you appear.
  2. FoundationsWe fix schema, llms.txt, crawler access, Bing indexing and the business details AI tools rely on.
  3. Content and citationsWe rewrite key pages answer-first, add FAQs and comparisons and build mentions on trusted sites.
  4. TrackEvery month we rerun the same prompts and report changes in mentions, accuracy and AI referral traffic.

Questions

What is AI search optimization?

AI search optimization, also called GEO or AEO, is the practice of making your business easy for AI assistants like ChatGPT, Gemini and Perplexity to find, understand and recommend. It combines structured data, clear answer-first content, consistent business information and mentions on trusted sites.

Is GEO different from SEO?

GEO builds on SEO. Traditional SEO aims for rankings in a list of links, while GEO aims for your business to be named and cited inside AI-generated answers. Most of the foundations overlap, so good SEO makes GEO easier.

Can you guarantee ChatGPT will recommend my business?

No. Nobody controls what AI tools say. We improve the signals they rely on and measure the results every month, so you can see whether your visibility is moving.

How do you measure AI visibility?

We run a fixed set of real customer prompts through the main AI tools every month and record whether you are mentioned, how accurately you are described and which sources are cited. We also track AI referral traffic in Google Analytics and Bing Webmaster Tools.

What is llms.txt?

llms.txt is a plain text file at the root of your website that gives AI tools a short, structured summary of your business and links to your most important pages. It is easy to add and helps AI tools find the right information quickly.

How long does AI search optimization take?

Technical foundations like schema, llms.txt and Bing indexing can be in place within a few weeks. Changes in how AI tools describe you usually show up over two to four months, as they recrawl your site and pick up new mentions.

Helpful guides

What does ChatGPT say about your business?

Get a free AI visibility audit and find out, or start a project with us today.

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